Busting the Myth: Mass-Produced Cards Can Still Shine with Creativity and Personal Touch

by Irick Arbuso

Hey there, crafty friends! Let's talk about a common misconception in the world of card making – the idea that mass-produced cards lack the personal touch and creativity that we all strive for in our handmade creations.

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It's time to debunk this “myth” and show how mass-produced cards can still showcase individual creativity and flair. So grab your favorite stamps, inks, and paper, and let's dive into the wonderful world of mass-produced, yet still oh-so-creative, cards!

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The Myth of Mass-Produced Cards Lacking Personality

We've all heard it before – mass-produced cards are often dismissed as impersonal and lacking originality.

There's this misconception that churning out multiple copies of the same design somehow diminishes the creative spark that makes handmade cards so special. But let's not fall into the trap of believing that mass production and creativity are mutually exclusive. In fact, we're here to prove just the opposite!

20190930 144518 scaledProving the Myth Wrong

First off, let's take a moment to celebrate the incredible cardmakers (like YOU!) who have mastered the art of creating mass-produced cards with a personal touch.

Some cardmakers have found ways to incorporate their unique design styles and techniques into their cards, ensuring that each one still carries their unmistakable mark of creativity. From clever use of color and composition to thoughtful embellishments and details, these cardmakers show us that mass production doesn't have to mean sacrificing individuality.

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But how do they do it?

It all comes down to mindset and approach. Maintaining a creative mindset while tackling mass production is key. By embracing the challenge of creating multiples of a design, cardmakers can actually tap into new levels of creativity.

It's about finding joy in the process and discovering innovative ways to add that personal flair to each and every card.

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Here are a few tips and tricks you can try to make each card feel special:

  • Use different color combinations
  • Incorporate unique textures – heat emboss some, dry emboss the others
  • Add hand-lettered sentiments
  • Change up the layout and composition for each card
  • Add different variations of the same sentiment – thank you, thanks, thank you so much, thanks a bunch, etc.
  • Use different background colors
  • Use various types of cardstock or paper for each – woodgrain, vellum, Kraft, patterned paper, etc.
  • Use different embellishments for each card – enamel dots, sequins, Gem Sparkles, glitter tape, etc.
  • Do some in monochromes
  • Use the same flowers but slightly vary the arrangements
  • Create different-shaped cards – circle, oval, heart, etc.
  • Incorporate the negative die-cuts for some and positive die-cuts for the others

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The Benefits of Mass-Producing Cards

Now, let's talk about why mass-produced cards are not only a fun creative exercise but also a fantastic opportunity for both makers and recipients.

  • Who doesn't love the idea of spreading joy through handmade cards to even more people? Creating multiple cards at once saves you time and gives you a chance to create simple thank you cards or just because cards for family, friends, coworkers, etc.
  • Speaking of reaching more people, mass production opens up new avenues for cardmakers to share their work. Whether it's through card drive donations, wedding invitations, baby shower cards, or Christmas cards, being able to produce larger quantities of handmade cards means more opportunities to get your creations out into the world.
  • Plus, it allows for exploration of efficient methods without sacrificing creativity. Finding ways to streamline the creation process while still injecting that personal touch is a rewarding challenge in itself.

09142022 Festive Tree D Embrace Your Creativity and Be More Efficient with Mass-Produced Cards

Just a quick scroll through crafting blogs and social media will show you how cardmakers like you can create beautifully crafted handmade cards on a larger scale without losing individuality. It's all about embracing the possibilities of mass production while preserving your unique style and creative spirit.

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We encourage you to take on the challenge of mass-producing creative and personalized cards. Let's continue to push the boundaries of what's possible in the world of handmade cards and show that mass production doesn't have to mean sacrificing creativity – it can actually be a catalyst for even more innovation and joy.

Do you like mass-producing cards? What techniques or tips can you share when it comes to creating multiple cards at once? Share them below!

Go on and explore the endless possibilities of mass production while staying true to your unique style.  Happy crafting!


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spilor May 26, 2024 - 11:48 AM

These are gorgeous! Thanks for the reminder that “mass-produced” can mean not only the “cookie-cutter” (all are alike) method but also ones like you’ve shown us above that retain indiduality.
Lori S in PA

Sarah B May 26, 2024 - 1:19 PM

This is my philosophy for my Christmas cards. It helps me stay interested and creative while still economizing on time. You have provided even more ideas that I will use this year, when I start in July! I have birds planned for some of this year’s cards and I was very inspired by the sheet of colored birds. Very cool. Thanks!

banddallen May 27, 2024 - 2:09 PM

Me too Sarah. I like to make 5 or 6 of one design and make 5 or 6 sets of designs.

Geri S May 26, 2024 - 2:15 PM

Love this! Such great ideas – and so true that mixing it up a little keeps it fun and exciting. Thank you!

Altenew May 29, 2024 - 3:14 AM

You’re very much welcome!

Tara C Prince May 26, 2024 - 3:05 PM

such lovely ideas!

Frances Domingos May 26, 2024 - 7:23 PM

I mass produce all the time. I lead a card making group in my retirement community. There are 12 members. I create 3 card kits for each monthly meeting. I try to incorporate some sort of variable the members can use to complete the cards, like die cut arrangements, color, sentiments, card orientation etc. I mass produce by completing 12 of each component: base cards, mats, die cuts, sentiment strips etc.. All are completed one part at a time. If There are multiple die cuts or layered die cuts, I first cut the cardstock into small squares or rectangles for each die. Then I do a marathon cutting session and get all dies cut. When I have each component prepared I assemble the components into kits. Many years ago I worked my way through college by working in a sweater factory. Each part of the sweaters were cut and assembled by passing though specialized departments (bodies, sleeves, buttonholes and buttons, etc.) until the sweaters were complete. I assemble cards in the same way. I do the same for Christmas cards. I make about 50 cards. I pick 5 designs and make 10 of each. I don’t get bored making just 10 the same. Some are pretty simple cards, others more detailed that require more time. Changing up the cards keeps it fun and interesting.

Altenew May 29, 2024 - 3:14 AM

Aw, how lovely! Thank you so much for sharing <3

Beth R May 26, 2024 - 11:23 PM

I love using your layering stamp,stencil and die sets to mass produce. I stamp a bunch of the same image(s), keeping the image in same spot for each card front. . Your ink cube sets are terrific for no-brainer color combos, and I layer stencil or stamp several different color combos. I keep the die cut outlines so that I can just pop over the stamped images to center dies. I mat with coordinating cardstock before adhering to card bases. One year I made four different color combos of the Beautiful Day set, left sentiments off and gave note card sets, one or two of each color in a set, as Mother’s Day gifts. ( the recipients loved so much they didn’t want to use them!) I also will stamp a bunch of the sentiment strips, cut out and put double sided adhesive tape on backs so I can pick the right sentiment for occasion. Made 100 holiday cards – used mica sprays on white card stock, then cut into quarters for backgrounds and simple die cut images. Also, there are several YouTubers (include Kendra’s card challenge who you sponsor) who provide templates for cutting up pattern paper, then piecing them to make cards. I use BAG sets to bulk create “topper die cut ephemera” for those cards. By using different pattern paper and using different color combos for the BAG florals, no one knows they were mass produced.
I also used the Rose Bouquet EF on white cardstock to create monochrome sympathy cards, lightly brushing silver paste on tips of raised petals and stamping “with sympathy” in gray. Knocked out a dozen in an hour.

Altenew May 29, 2024 - 3:17 AM

Ohh! That’s amazing!

banddallen May 27, 2024 - 2:17 PM

This was a great article! It has encouraged me to start making more mass-produced cards by changing each one up just a bit. I have always done this for Christmas cards but never really thought about doing it the rest of the year. I have also thought of making sets of note cards and this would be perfect!

Altenew May 29, 2024 - 3:24 AM

Glad you find this helpful!

Brenda Heins May 27, 2024 - 7:05 PM

I usually will try to make 4-6 cards when I’m crafting unless it is a special occasion card for a certain person. I figure I have all the supplies out why not make more than one. And then sometimes mistakes happen or Copics leak and then I don’t have to start from scratch to make the card.


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