July 2017 Release Full Reveal

by Lydia Evans

Welcome to the Altenew July 2017 Release full reveal! We are really glad that so many of you were excited to see the sneak peek of the new products over the last few days and we has so much fun reading through your comments. We are so happy that you are as excited as we are about the new inks, stamp and die designs! Right so on to the full reveal:

18 stamp sets:

6x8 Cake Love
 6x8 Pretty Pansies
6x8 Totally Tropical
6x8 Blooming Bouquet
6x8 Sketchy Floral
6x8 Parrot Paradise
6x8 Indoor Garden
6x8 Arabesque Medallion
6x8 Pattern Play
6x8 Baby Balloon
6x8 Get Well Soon
6x8 Heartfelt Sentiments
6x8 Beautiful Inside
4x6 Blissful Bud4x6 Summer Swirls
4x6 Extended Family
2x3 Little One2x3 Mt Family


4 new layering dies:

Die Layered Blossom Cover ADie Layered Blossom Cover B
Layered Blossom Cover Die ALayered Blossom Cover Die B
Die Layered Kaleidoscope Cover ADie Layered Kaleidoscope Cover B
Layered Kaleidoscope Cover Die ALayered Kaleidoscope Cover Die B


4 stand alone dies:

Die Leafy GarlandDie Leafy Wreath
Leafy Garland DieLeafy Wreath Die
Die Tree RingDie Script Words
Tree Ring DieScript Words Dies


9 coordinating dies:

Die Floral FantasyDie Pretty PansiesDie Blooming Bouquet
Floral Fantasy DiePretty Pansies DieBlooming Bouquet Die
Die Indoor GardenDie Baby BalloonDie Blissful Bud
Indoor Garden DieBaby Balloon DieBlissful Bud Die
Die Summer SwirlsDie Little OneDie Happy Mail
Summer Swirls DieLittle One DieHappy Mail Die


And 12 new ink colours, available in mini ink sets, oval ink sets and oval ink singles:

2017 07 Inks


We will see you again here tomorrow at 9am EST for a very fun blog hop and special giveaways to celebrate this special release! We hope hope you enjoyed the July 2017 Release Full Reveal! Also all of the new products will be available to buy in the store at this time too! We cannot wait to share what our designers have been creating for this – you won’t want to miss it!


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Shelly July 19, 2017 - 9:28 AM

Oh my word…LOVE everything!! Fabulous release!

Tara Prince July 19, 2017 - 10:14 AM

So much awesomeness!! I love all of it. Great release!!

Marianne July 19, 2017 - 10:18 AM


janet July 19, 2017 - 10:22 AM

Amazing release :-) I was looking for the “new embossing powders” as stated in the introduction, are they MIA? Thank you!

Lydia Evans July 19, 2017 - 3:05 PM

So sorry that should have read inks :(

Janet Swanlady21 July 19, 2017 - 10:22 AM

So many wonderful sets – but especially love Floral Fantasy and Pansies! Plus wonderful sentiments.

Bonnie Hampton July 19, 2017 - 10:27 AM

Floral fantasy and matching dies are on top of my list! Also so many others so looking forward to seeing the blog hop for inspiration. Thanks for always bringing color to our world!

Anne Sturgeon July 19, 2017 - 10:29 AM

So much loveliness. Thanks Altenew for making such fun products that make this card making passion so attainable. You’re the best and I look forward to the blog hop. See you then.

Meghan July 19, 2017 - 10:31 AM

So much of this release are must haves- can’t wait for tomorrow!

Jamie Vanskiver July 19, 2017 - 10:34 AM

Wow! What an awesome release! The new stand alone dies look amazing! The new Beautiful Inside sentiment set is lovely! Super excited about Floral Fantasy! Can’t wait for the blog hop :)

Jamie Vanskiver July 19, 2017 - 10:34 AM

Oh I forgot to mention the ink colors!!! EEK!!!

KimMJ July 19, 2017 - 10:41 AM

I’m speechless :) Cannot wait until tomorrow!!!

Robin P July 19, 2017 - 10:45 AM

Love,love love Pretty Pansis and Totally Tropical, they are on my wish list.

JoAnn M July 19, 2017 - 10:50 AM

So many nice and fun stamps!! May have to try the inks as well.Great release!

Stacey Kowbel July 19, 2017 - 10:51 AM

So many great products! Quite a few must haves :)

Connie Johanns July 19, 2017 - 11:19 AM

very nice new products. Love very much

Kanan Pandya July 19, 2017 - 11:30 AM

Awesome!! Love all the pretty stamps and dies. :-)

Tracey Magner July 19, 2017 - 11:30 AM

EXCELLENT release !!! The Blooming bouquet, Pansies, Sentiments, Beautiful inside, Summer swirls, Oh My…..Those are just my Must have favorites, AMAZING release, I think I just love them all !! Those INK colors are a must have also, love them. See ya tomorrow.

Tammy B July 19, 2017 - 11:36 AM

Wow!! Love the new ink colours! Can’t wait for the blog hop tomorrow.

Jennifer K July 19, 2017 - 11:59 AM

I love everything! I can’t wait to see what the designers have created with all of these new fantastic products!!!

Dee Earnshaw July 19, 2017 - 12:35 PM

looking forward to going shopping lol:)

Jan Castle July 19, 2017 - 12:57 PM

Great release…especially like the pansy set!!!
Paper Hugs,

Cheryl O July 19, 2017 - 1:10 PM

I’ve got my list going!!! How do I choose?? You always manage to come up with such new and awesome creations, thank you!!!

Maureen K July 19, 2017 - 1:24 PM

The biggest problem I have will be deciding which to get first!! Love them all.
Maureen x

Teresa Doyle July 19, 2017 - 1:52 PM

Oh my. I cannot wait to see what the DT does with all of this. The beautiful floral’s have caught my attention and the set Beautiful Inside is totally on my MUST HAVE list!

Verna Peters July 19, 2017 - 2:11 PM

You are the best! I was just reading your new sentiments stamp set. It is wonderful. I don’t recall anyone else covering the list of possibilities like you have. I love your flowers and everything else. I just wish I had enough money to buy it all!

Barb macaskill July 19, 2017 - 2:29 PM

Oh em gee! I think I should make sure my life insurance is paid up because hubby is going to kill me if he sees what I am going to be spending this month! There are eleven items that I simply MUST HAVE ASAP and many more that are also on my wishlist!
I think this is my favorite release so far but I know that you will top it next month because your products are more scrumptious than a box of the finest chocolates available! I have a craftgasm every month when I see the new release items!
Can’t wait till tomorrow so I can get my shop on and hop, hop, hop! See you then!

Kirsty Vittetoe July 19, 2017 - 2:34 PM


Maureen Reiss July 19, 2017 - 2:57 PM

Wow!!! Awesome release!!! Soooo Happy about the AUNT stamp!!!

Susi July 19, 2017 - 3:04 PM

So many amazing new products! I’m sure the projects by your amazing DT will make me want each and every one of these items!

Jill H. July 19, 2017 - 3:32 PM

Fabulous release, as always!

Jeannette Burnett July 19, 2017 - 4:01 PM

I love all your new releases, but right now what I need is the 12 inks. When will I be able to order them and how much will they be?
I have fallen in love with your inks. They have worked so well for me and I don’t get them all over me. I also love the minis! They are easy to use and I can afford to have more colors. Thank You so much!!

sandym July 19, 2017 - 4:39 PM

Oh boy I am in trouble! So much to love, how will I narrow it down?!

Tammy Whitley July 19, 2017 - 4:42 PM

As Always……Stunning!!!!!!! I feel an inking coming on!!!!

Helen July 19, 2017 - 5:10 PM

Oh my. . .it like being a kid in a candy store–so many choices–what to pick? This will be a hard one to narrow down to fit my budget! Thanks for so many choices!

Michelle W July 19, 2017 - 5:40 PM

Pansies!!! This release is truly beautiful and my wishlist just exploded! :-)

Pam Loris July 19, 2017 - 5:59 PM

Beautiful new stamps. I’m new to your products(only have one stamp set), but I love how your inks are perfectly coordinated. May have to get these new colors to use on your lovely layering sets.

jaydee July 19, 2017 - 6:58 PM

Love the beautiful florals again this release – but am thrilled to see Beautiful Inside and Heartfelt sentiments. Oh! and the new colors :-)

Karen Cashier July 19, 2017 - 7:34 PM

Great release…I can’t wait to see these sets in action. Love the new ink colors

Jean Marmo July 19, 2017 - 8:20 PM

Simply amazing!!!!

Denise Bryant July 19, 2017 - 10:12 PM

Excited about the pansies set and the layering dies! And I can’t wait to see some samples with the Tree Ring die!

Cynthia Johnson July 19, 2017 - 10:35 PM

Wow! I love the pansies, one of my mama’s favorites. Hooray for new ink. I love your ink. It stamps so crisp. I also love the inside sentiments. I’m always looking for good things for the inside of my cards. Another fabulous release!

Sara July 20, 2017 - 10:49 AM

Oh wow!! They are just too beautiful ?

Alison July 20, 2017 - 11:00 AM

Wow! There is a lot to love in this release. I will have to get the tree ring die – so many ideas swirling in my head for that!

Pat July 20, 2017 - 12:21 PM

OMG! The full reveal just makes me think that “it just keeps getting better and better”. Can’t wait til I get my budget in line and can place an order. You’re great!

Barbara Lambe July 20, 2017 - 2:54 PM

Indoor garden and sketchy floral are a must for me! This is a wonderful release and thank you all of the inspiration on this hop.

Margery C July 20, 2017 - 8:09 PM

Love the pansies set!

Tess Texeira July 20, 2017 - 11:09 PM

I am absolutely loving that Pattern Play-Hexagon stamp set!!! I am so going to get it!!! I seen Kristina Werners video on it and now I’m in love!!! ???

Jackie P. July 21, 2017 - 4:32 AM

Love Love Love!!! There’s just so much fabulousness in this release!! Love the layering and stand alone dies especially but there’s some lovely stamps and some great sentiments too. Can’t wait for the blog hop to see what’s been mcreated!!

Lura Wadman July 24, 2017 - 12:00 AM

Great release. I want it all.


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