Artists’ Gouache Release Blog Hop + Giveaway ($300 in Total Prizes!)

by Irick Arbuso

Artists' Gouache Release Blog Hop and Giveaway

Hello, crafty friends! Welcome to our Artists' Gouache Release Blog Hop and Giveaway!

We are so excited to launch a BRAND NEW coloring medium to add to our incredible lineup! Our first collection of Artists' Gouache was inspired by a brisk stroll through New York City, with carefully handpicked colors that lend themselves perfectly to cool cityscapes, floral gardens, and modern portraits.

What is gouache?

Gouache paint is more opaque than watercolor and offers a vibrant, matte finish. However, many of the coloring techniques from watercolor paintings can be used with gouache. You are sure to love having this beautiful medium in your collection of art supplies!

Wouldn't you love to unleash your inner artist & take your painting to the next level?

Inspired by a brisk stroll through New York City, we have lovingly and carefully selected the twelve rich & vibrant colors in our brand new Artists' Gouache Set – Strolling Through New York for their versatility in painting a variety of subject matter – whether it is a glamorous cityscape, a bewitching botanical garden, or a modern portrait. These colors perfectly coordinate with our signature Altenew color families. For even more versatility, easily mix the various pigments to create your own custom palette.


  • 12 Rich & Vibrant Artist-Grade Colors
  • Dries Smooth
  • Opaque Finish
  • Versatile & Beginner-Friendly

TUBE SIZE: 15 ml/ 0.5 fl oz tubes


  • All gouache enthusiasts and artists of any level
  • Mixed Media
  • Art Journaling
  • Urban Sketching
  • Sketchbooks
  • Illustration
  • Various gouache techniques (many watercolor techniques may be used with gouache as well!)
  • Water-friendly coloring books
  • Stamping and coloring your favorite Altenew designs (we recommend the Obsidian Pigment Ink for painting over stamping)

Join us as we celebrate the release of this exciting NEW product and get a chance to win awesome prizes!

DOWNLOAD: Altenew Artists' Gouache Set – Strolling Through New York Color Swatches

Giveaway Prizes

Gouache Blog Hop Giveaway 1

$300 in total prizes! To celebrate this release, Altenew is giving away a *$100 gift certificate to 1 lucky winner and a $20 gift certificate to 10 winners! Please leave a comment on the Altenew Card Blog and/or each designer’s blog post on the blog hop list below by 12/12/2022 for a chance to win. Altenew will draw 10 random winners from the comments left on each stop of this blog hop and announce the winners on the Altenew Winners Page on 12/14/2022.

*The winner of the $100 gift certificate will be chosen from comments left on the Altenew blog. 

Artists' Gouache Release Blog Hop and Giveaway

Blog Hop List

Here's the list of all the amazing designers joining today's Artists' Gouache blog hop. Make sure you drop by each stop and leave them lots of love!

Altenew Blog

Jessica Frost-Ballas

Virginia Lu

Kelly Griglione


Therese Calvird

Erum Tasneem

Joylita Dsouza

Agnieszka Małyszek

Jenny Colacicco

What do you think about the new Artists' Gouache? Are you excited to try it? Comment below! Thanks for stopping by!


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Lenora Murphy December 11, 2022 - 10:09 AM

These are such fun colors.

Karen Kleinert December 11, 2022 - 10:52 AM

These paints or gels whatever you want them to be are the bomb. Now you can color to your heart’s content.

sue December 11, 2022 - 11:10 AM

Beautiful color palette

Eileen December 11, 2022 - 11:35 AM

Haven’t tried gouache yet. I always look forward to trying something new.

Beth Bice December 11, 2022 - 12:18 PM

Excited to check out the gouache!

Jacqueline December 11, 2022 - 12:51 PM

I’m always wanting to try something new. These look fantastic.

Linda H. December 11, 2022 - 4:19 PM

Terrific colors!

Linda H December 11, 2022 - 4:21 PM

Love these colors.

hannalyo December 11, 2022 - 7:15 PM

I am struck by the intensity of the colors – absolutely gorgeous! Also, I really appreciate the comments from the artists participating in the hop that they are learning along with us. This blog hop helps me feel like I’m part of a community, even though we have never met in person. Thank you, Altenew, for that and for all of your generosity, inspiration and fabulous products.

Altenew December 14, 2022 - 1:19 PM

Thank you for appreciating, HANNALYO!

Veronica L Hunt December 11, 2022 - 8:17 PM

So happy you came out with these beautiful colors.

Sherry F. December 12, 2022 - 12:35 AM

Super excited to play around with these colors and create more wonderful gifts!

kathy camp December 12, 2022 - 6:10 AM

ALl the projects are amazing. Colors are so beautiful.

Dorothy Ayotte December 12, 2022 - 10:54 PM

These colors are so vivid and beautiful. I really like the opacity of these new paints.

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